Tag: programmatic tv

OTT Advertising: What Is It?

Over-the-top or ott advertising is the newest craze in the industry. Because more and more people are cutting the cord and switching to streaming services like Netflix, Hulu, and Disney+ instead of traditional cable and satellite TV, OTT advertising is swiftly taking over as the preferred option for astute marketers.

The days of being limited to a 30-second commercial during your favorite program are long gone. Instead, more innovative and interactive ad forms, such as branded content and product placement, are made possible by OTT advertising. Additionally, OTT advertising ensures that your access the right audience thanks to the ability to target particular demographics.

But let’s face it—nobody wants to endure a tedious advertisement except they’re attempting to binge-watch their preferred program. In this scenario, OTT advertising excels. OTT advertising is like the hip older cousin of traditional TV advertising with its interactive and resting ad styles.